Last updated: 27 July 2026 · Operated by [[legalName]]
This Privacy Policy explains how [[brand]] ("we", "us") collects, uses, shares and protects your personal information when you use our website. We follow the Information Technology Act, 2000, the SPDI Rules, 2011, and the Digital Personal Data Protection Act, 2023.
1. Information we collect
- Account details — your name, email, phone number and password.
- Body measurements & Fit Profile — the measurements you enter to have your shirt made.
- AI Photo Measure — if you use our optional AI measurement tool, you provide two photos (one front-facing, one from the side). Both are processed entirely on your own device in your browser. The photos are never uploaded, transmitted, or stored on our servers — only the resulting measurement numbers are used for your order.
- Order & delivery details — shipping address, phone number, order history.
- Payment information — we currently accept Cash on Delivery only, so we do not collect or store card, UPI or bank details. If we introduce online payments in future, they will be handled by a PCI-DSS compliant payment gateway and we still will not store your full card details.
- Usage data — basic technical information such as browser type, device type, approximate location (city level) and the pages you visit, used to run and improve the site.
2. Cookies & analytics
- Essential cookies — a session cookie keeps you logged in while you shop. Without it, accounts and checkout cannot work.
- Local storage on your device — your cart, unit preference (inches/cm) and delivery PIN code are saved in your own browser, not on our servers.
- Google Analytics 4 — we use Google Analytics to understand how many people visit and which pages they use, so we can improve the store. It sets its own cookies and may process limited data (such as device, browser, approximate city and pages viewed) on Google's servers. It does not receive your name, email, phone, measurements or photos.
- You can block or delete cookies in your browser settings, or install Google's opt-out browser add-on. The store will still work, though staying logged in requires the essential cookie.
3. Why we collect it
- To create and manage your account.
- To tailor, process, and deliver your orders.
- To provide customer support and handle grievances.
- To send order updates and, with your consent, offers.
- To comply with legal and tax obligations.
4. Consent
We collect your information only with your consent, given through an explicit affirmative action (for example, submitting a form). We do not use pre-ticked boxes. You may withdraw consent or ask us to delete your data by contacting us — note this may prevent us from fulfilling pending orders.
5. Sharing your information
We share information only as needed to run our business, and only to the extent required:
- Courier partners (currently Delhivery) — name, address and phone number, so your order can be delivered.
- Hosting & IT providers — our website and database are hosted in a data centre operated by our hosting provider.
- Google Analytics — anonymous usage statistics only (see section 2).
- Legal authorities — where disclosure is required by law.
We do not sell or rent your personal data to anyone.
6. How long we keep it
We keep your account and order records for as long as your account is active and for as long afterwards as tax and accounting law requires (generally up to 8 years for invoices). Your measurements and Fit Profiles are kept so you can reuse them, and are deleted when you ask us to delete them or close your account. AI Photo Measure photos are never stored at all.
7. Children
Our store is not intended for children under 18. We do not knowingly collect personal data from children. If you believe a child has given us personal data, contact us and we will delete it.
8. Data security
We follow reasonable security practices to protect your information against unauthorised access, alteration, or disclosure. No method of transmission over the internet is 100% secure, but we work to safeguard your data.
9. Your rights
You may review, correct, or update your information, ask for a copy of it, withdraw consent, or request deletion, by contacting us at the details below. We respond within a reasonable time and will confirm once your request is completed.
10. Grievance Officer
[[grievanceName]] — Grievance Officer
Email: [[grievanceEmail]] · Phone: [[phone]]
We acknowledge complaints within 48 hours and resolve them within one month.
11. Changes to this policy
If we change this policy we will update the "Last updated" date at the top of this page. Please check it from time to time.
12. Contact
[[legalName]]
[[address]]
Email: [[email]] · Phone: [[phone]]